Ad-tech · Product · 2018–2019
Fyber Monetization
Three legacy platforms, one unified dashboard: helping publishers add apps, configure placements and earn revenue with ads.
- Role
- Product Designer
- Client
- Fyber
Archive
Earlier work and side projects: branding, packaging, print and product, 2013–2019.
Mobile · Product · Graphic · 2017
Menu for You
Breaking the language barrier at the table: a menu that finds, translates and pays, in nine languages.
Selected as one of the official applications of the Rio 2016 Olympic Games.
The brand reached tourists in print too: Rio Guide maps carrying the visit.rio mark, a “Welcome to Rio!” kit, magazine and in-store ads, and a chef-jacket T-shirt for restaurant staff.
- Role
- Founding Designer
- Client
- Menu for You
Branding · Interaction · 2016
brandZapp
The mobile app shows what’s new and trending in fashion, decoration, health and beauty, technology and lifestyle. Users buy products straight from the app, and every time they read their daily news or interact with partners, they earn points to redeem for rewards.
A rewards programme that pays not only for shopping but for a reading habit; daily and weekly triggers bring the user back. The high-level goal was retention, and a meaningful incentive for users.
- Earn points
- Walk into a store · scan products · buy in store · buy online
- Sections
- Showcase · Stores · Rewards · Apple Watch
Branding · Graphic · 2016
COTA 200
Perched some 200 meters above sea level atop the Morro da Urca hill, the COTA 200 Restaurant offers an unforgettable experience in every sense: starting with its access route: the Sugar Loaf Cable-Car.
The cable-car is drawn into the restaurant’s logo in an original way that takes advantage of Rio’s charm.
- Client
- COTA 200 Restaurant, Morro da Urca
- Pieces
- Identity · menus · packaging · uniforms
Interaction · 2015
deep.tv
A personalised system that streams the digital TV content a user subscribes to, and lets them explore the plans and packages cable providers already offer.
From a market analysis of media convergence to the final prototype: sketches, the app, the TV, a style guide and the connection between platforms.
- Type
- Concept project
- Platform
- Television · iOS app
Mobile · Interaction · 2015
visit.rio
Rio de Janeiro’s official tourism app, listing the city’s main attractions, useful to tourists and locals alike.
Visitors find information about the city: where to eat, where to stay, what to do, and the calendar of events in Rio.
- Type
- Official tourism app of Rio de Janeiro
- Sections
- What to do · Where to eat · Where to stay · About Rio · Agenda · Mobility
Packaging · Graphic · 2014
Super Fruits
Mais Vita, from Yoki and General Mills, introduced two summer flavours of its soy drinks (Cranberry with Pomegranate and Orange with Acerola) in 200 ml and 1 litre Tetra Pak packs.
The challenge was to modernise the layout with vibrant visuals that reflect the nutritional benefits. As limited editions, the packs got a festive tone: colourful ingredients in motion, loose against a white ground.
- Client
- Mais Vita · Yoki / General Mills
- Studio
- RAFDesign, with Claudia Januzi and Polyana Ferreira
Branding · Concept · 2014
Drakkar Viking Bar
A conceptual bar for beers, wines and cocktails among friends, in a comfortable, unique and laid-back atmosphere.
It is named after the Viking ships whose prows carried carved, menacing beasts such as dragons. The identity runs from the mark to a full brand book.
- Type
- Conceptual project
- Pieces
- Identity · brand book · drinkware · stationery
Packaging · Graphic · 2014
Imédia Excellence
Excellence Creme reinvented its formula with a triple-care technology. The mission was a new package that communicates every change in the product formula.
Fashion Paris followed: an exclusive Brazilian collection of four shades, launched on catwalk trends and the Boho Chic Paris look.
- Client
- L’Oréal Paris
- Studio
- RAFDesign, with Claudia Januzi
Typeface · 2013
GeoBrick
A display typeface built from geometric shapes (triangles, circles and half-circles), sketched by hand in a notebook, then drawn as a font.
Free to download: the OpenType file is released as BrickmannDesign.otf.
- Type
- Display typeface
- Glyphs
- A–Z · 0–9
- Format
- OpenType (.otf)
Exhibition identity · 2013
3D Graffiti Art
DAIM was an exhibition of Mirko Reisser’s work at Anita Schwartz Gallery, with a mission to bring the magic of creation into clear focus.
His style is the thread through every technique and place he signs, like a logo with many faces, so the project absorbed that identity into the invite, banners, brochure, wayfinding and hotsite.
- Venue
- Anita Schwartz Gallery, Rio de Janeiro
- Team
- With Rodrigo Alves and Maiara Verra
