About
Raphael Brickmann
Multidisciplinary designer & strategist
I lead digital products from first research to validated release: B2C and B2B, seed-stage startups to late-stage enterprises.
I design for people, profit and planet: technically feasible, ethically sound, commercially viable.
- years of end-to-end product design
- 13+
- products shipped to production
- 25+
- languages I work in
- 4
- years mentoring designers (Gvahim)
- 5+
My Method
Process thinking first: validation is part of the design process, not a phase that begins after release. AI runs through every step as a pattern, and my judgment decides. With AI I ship working code, not just Figma: vibe-coded prototypes and production-ready UI features.
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Planning with product management, then preliminary research, so the team agrees on the problem before anything is designed.
With AI AI-moderated 1:1 interviews, and AI synthesis of the transcripts to organise the core pain points.
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Initial design goes straight into end-to-end prototypes and side-by-side concepts, so whole flows are judged, not single screens.
With AI Vibe-coded prototypes built with Cursor in the team’s repository: working flows people can click through, not just Figma frames.
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Rigorous usability tests that I run myself. Findings feed the next iteration, before release rather than after it.
With AI An AI-driven research stack validated four features with 50 professionals before beta.
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Final design ships as a design system for development. I validate the final implementation and analyze it once it is live.
With AI Production-ready UI features shipped with AI straight into the codebase, alongside the Figma hand-off.
Experience
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2020–present
Salesforce
Lead Product Designer
2026–presentUX vision for next-gen analytics across Tableau and Data Cloud, with Agentic Analytics. Led UX for the Semantic Layer from concept to launch. See the case →
Senior Product Designer
2022–2026End-to-end product design for Tableau Next. Architected the team’s design system and led a team of six designers.
Product Designer
2020–2022AI-powered marketing intelligence in Marketing Cloud (Datorama). See the case →
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2018–2020
Fyber
Product Designer
2018–2020A unified SaaS platform for publishers and advertisers, and Fyber’s design system. See the case →
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2016–2017
Menu for You
Product Designer & Owner
2016–2017iOS and Android menu app, brand and website. An official app of the Rio 2016 Olympics. See the case →
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2015–2016
DotLegend Mobile Apps
Product & Strategy Designer
2015–2016Brand, communication strategy and UI guidelines for the brandZapp shopping app. See the case →
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2014–2015
RAF Design
Graphic Designer
2014–2015Identity and packaging for L’Oréal Paris, General Mills Brazil and Souza Cruz.
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2012–2013
Acertei Saúde
Web & Digital Marketing Designer
2012–2013Responsive website, app concept and marketing for a healthcare startup.
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2011
StudioD ESPM
Graphic & Web Designer Intern
2011The studio’s website, plus identity, web and print for small companies.
Consulting · Own studio
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2014–present
Brickmann Design
My own studio: product design and branding consulting
D-ID
2023Creative Reality™ Studio, a self-service generative AI video studio. Product Design Consultant. See the case →
Periapt
2022An ADHD-care app connecting parents and care teams. Lead Designer. See the case →
Willing
2019–2020A social help app. UX design consultant.
Banco Maré
2017Banking for the unbanked. UX design consultant.
MTR7
Football sporting events.
visit.rio
2015Rio de Janeiro’s official tourism app.
Education
- 2011–2015
B.A. in Visual Communication, focus on Marketing
ESPM: Escola Superior de Propaganda e Marketing
Volunteering
- 2021–present
Career Mentor
Gvahim
- 2019–2020
UX Design Consultant
Willing App
- 2017–2019
Board Advisor
Contraste
- 2017
UX Design Consultant
Banco Maré
- 2016–present
Young Leadership Division
Keren Hayesod - UIA
- 2012–2013
Marketing Director
Bnei Akiva
- 2010–2014
Volunteer & Counselor
World Bnei Akiva
Skills
Languages
- PortugueseNative
- EnglishProfessional
- SpanishFull professional
- HebrewFull professional