Interaction2015
deep.tv: How I designed a personal streaming system that brings cable TV subscriptions to the TV and the phone at once.
deep.tvConcept project
- My role
- Designer: market analysis, concept, interface, prototype
- Type
- Concept project
- Platform
- Television · iOS app
- Scope
- Market analysis · sketches · TV & app · style guide · multiplatform
01Problem
Media convergence, and cable TV left behind.
The entertainment and advertising markets were reacting to media convergence. The project analyses that market and proposes a personalised system that streams the digital TV content a user already subscribes to.
What the project set out to answer
- 01
Converging media
How entertainment and advertising were reacting to TV and the internet coming together.
- 02
Content people already pay for
Streaming the digital TV a user subscribes to, instead of a separate service.
- 03
Existing plans and packages
Making it possible to explore the plans and packages cable providers already offer.
How might we
…let subscribers stream the cable content they already pay for, personalised and connected across TV and phone?
02Define
From sketches to three visual directions.
The work started from its theoretical and historical basis. Every screen was sketched on paper first, then explored in three visual directions.
Design decision
- 01
ChoseA dark interface with one teal accent
OverThe lighter, colourful direction
BecauseThe content is film and TV artwork; a dark ground lets the posters lead, on a TV and on a phone.
03App
The app: guide, control and friends.
The app carries the whole experience: what's on, the programme guide, the content itself, a remote control, favourites, friends and chat.
04TV & App
One system on the TV and the phone.
The same screens move to the television, with the phone beside it.
TV & App
Splash, home, guide, control and favourites, each shown on the TV and the phone together.
The deep mark opens on both screens.Featured shows, with suggestions underneath.Channels and what's on now, with the time slot.Playback controlled from the phone.A profile's favourite channels, shows, series and films.
05System
A style guide for every platform.
A two-part style guide fixes the icons, type, colour and components. The connection between the platforms shows in the graphic design and the features.
06Outcome
From theory to a final prototype.
From its theoretical and historical basis to the final prototype, the project was developed with the user's experience in mind: in its graphic design, its features and the connection between its platforms.
- 01
Converging media → one system
TV and phone work as one experience, not two products.
- 02
Subscribed content → streamed
The content a user already pays for, in a personal guide.
- 03
Plans and packages → explorable
The cable provider's existing offer, browsable from the app.
What I learned
Start from the market, not the screen
The market analysis framed the system before any interface was drawn.
Design the platforms together
Screens shared across TV and phone kept the experience connected.
Next timeTest the phone-as-remote flow with cable subscribers, and measure how often the guide leads to a show being played.
Credits
- Role
- Designer
- Client
- Concept project
- Timeline
- 2015
- Disciplines
- Market Analysis
- Sketches
- Interaction Design
- Style Guide
- Prototype
